Why You Shouldn’t Fill Your Security Stack With Point Solutions (and How It’s Better for Your Sales and Marketing if You Don’t)
Welcome back to SKOUT’s Sales and Marketing Tips. This week, we’re diving into a common debate about building your own security stack, and we’re tackling it from a special sales and marketing angle. And to help you market your stack to prospects and customers, we’re offering 10 social media posts to help you get started.
When I worked for an SMB, they were obsessed with developing their own services and solutions.
“Why should I pay this much to a reseller?” They would argue, “The product doesn’t even do what I want it to.”
And if you’re an MSP, maybe this question has occurred to you. Maybe you want more control in your multitenancy dashboard.
Why shouldn’t I develop my own cybersecurity solutions?
As one of our MSP partners told us, you’re “not just [investing in] the tools, but the people.” When you partner up with a cybersecurity provider, you’re not just paying for their cybersecurity suite. When you’re building a cyber-as-a-service stack, you’re also investing in the talent that manages these tools for you.
And don’t forget – there’s still a global shortage of cybersecurity talent. It would be incredibly challenging to develop the tools you would need on your own – and even more difficult to maintain it 24/7 and regularly update it to keep up with the new threats that emerge every day.
Not to mention, the best security frameworks require multiple layers of protection, and by partnering with the right solution provider, MSPs will be able to offer stronger security to their end users at an affordable cost. Services like:
SOC Services – By investing in a 24x7x365 Security Operations Center, you’ll be able to increase visibility into your systems and logs and be able to detect threat actors by monitoring for suspicious activity. However, building, staffing and maintaining a SOC can be incredibly expensive and almost impossible for independent MSPs to develop without external funding. However, by teaming up with a cybersecurity-as-a-service provider, you can invest in these managed services and use your partner’s cyber talent to defend your end users at a more affordable rate.
SIEM – While nearly all MSPs have been doing some form of remote monitoring for at least nearly a decade, the SMB space is beginning to adopt Security Incident and Event Management to complete mission critical monitoring work at an affordable price. The rise of SaaS and shadow IT has made it nearly impossible for MSPs to manage and analyze logs without AI assistance. Lower cost SIEM solutions such as Office 365 Security Monitoring are a great entry point for MSPs looking to add this service.
Ok, so how do I make sure I’m meeting the needs of my end users?
When you’re building your security stack, and creating a framework for your customers and prospects, you’ll need to review the data and the endpoints they want to protect, and the threats they’re most concerned about.
Thankfully, if you’re building a cyber-as-a-service stack, you’ve got some flexibility to work with. You can bundle individual solutions together for a prospect’s individual needs, whether they’re specifically looking to prevent ransomware and phishing or looking to fulfill some compliance standards.
Once you’ve figured out which endpoints, accounts and systems you want to protect, you’ll be able to start building a stack of cyber solutions that will fit your needs.
And to help you market your security stack…
Here are ten free social media posts to help you optimize your security stack’s messaging and engage with your prospects.