3 Mini Sales and Marketing Tips to Help You Position Your Stack
Welcome back to SKOUT’s Sales and Marketing Tips. We know that every MSP is dealing with different challenges in their marketing process, so we’ve put together 3 tips to help you formalize your marketing processes. We’d also like to offer you five social media templates to help you start posting consistently.
The Best Marketing Plans Have Guardrails
One of the keys to successful MSP marketing is consistency.
Here’s just one example: You need to post new content to your Facebook and LinkedIn pages once every weekday to stay on top of social media – and you need to make sure that your brand is cultivating a unique and consistent voice.
That’s where guardrails come in. When you make a marketing plan, you need to nail down the principles and limits of your company to establish how your MSP handles marketing and messaging.
Are you trying to create a more casual voice? Do you want to make sure you don’t hit a certain tone in your copy? What kind of funding does your marketing outreach have?
All of these guidelines should inform your strategy.
Get your prospects (and their peers) involved
You can’t deny the power of testimonials and social proof – that’s why you can use them to weaponize your email CTAs. Here are some examples.
- “Schedule a demo” can become “We’ll show you how companies like [Customer in Prospect’s Industry] are thriving with [Your MSP Name]. Just schedule a demo to see how we can help you.
- And “Secure your data now” could be much stronger if you say “Join over [XXX] clients who can rest easy at night.”
Making the Most of Past Content
Maybe you’ve just wrapped up a stellar webinar, or you’ve written a masterpiece of an article.
Once you’ve hit publish on your MSP’s blog, or uploaded that webinar to YouTube, you might be tempted to think “That’s it!” and start planning out time to put together your next pieces of marketing content.
But what if I told you that your new content is right in front of you?
The best way to save time on content creation is to repurpose the stuff you’ve already made.
Chop up your webinar into individual talking points, add some captions and quick summaries, and you have potentially have several social media posts with different talking points to get you through the week.
If you’re feeling adventurous, print out that article and pull out a microphone – make a mini-podcast out of it.
There aren’t any creative limits with the content you’ve got, and this strategy is a great way to help you release content every day without blocking out hours to make it.
This week’s free resource
As promised, we’ve put together five social media templates designed to help you save some time this week. (And if you need more, we’ve got a premium social pack in the SKOUT Partner Portal. You can reach out to get access here.)